Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. Resource: Kevin www.sandiegohomegarden.com Um, and build, build it into like this media network that has a product network. Uh, how do I do that? Offers may be subject to change without notice. , how did that progression happen? Uh, and there's so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. Kevin Bryant Espiritu (Crisel) See Photos. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. Yeah, good point. There's a seasonality curve on all of your demand because it's a seasonal business. But a again, it goes to like, what cannot be faked. . I will click on it. So to me, I was like, oh, this is the actual model of the company. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. We are excited to have him return, this time to give us updates about From there it comes down to preference and accessibility. Yet the company has, you know, has grown so much. So about quarter in product and a quarter in, in ads and stuff. First came the website, followed by YouTube, a daily podcast, and finally his I mean, if, let's say, you know, in my world you've got how to grow basil, right? I want to be in my listeners' ears when they're in the garden. 5K a month. All right. Kevin: decisions. Jared: question to that too, which Yes. Any commerce company's ideal would be to own the entire stack, right? Um, and if I can, like, I'm trying to get into the heads of some of the various people that are probably listening. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. Like a real passionate community of gardeners. Thinking so. Name Of Flowering And Non Flowering Plants, Your email address will not be published. If you want similar link building PR campaigns for your website, head to search dash intelligence. Like something net, something net stuper net or something like that. So that was like an exciting thing. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa . WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's website. People named Kevin Espirito Find your friends on Facebook So like, you know what, maybe I'll, maybe I'll just keep going. WebPeople named Kevin C Espiritu. Yeah. Like, Jared: it was weird to put your face on the brand back then. YouTube monetizes very similarly with ads and affiliates. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. I, I hope, uh, with some interesting plays that we'll be making. . They'll handle the receiving. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. I love the Felco F2 pruner and a quick saw. He was a geology PhD. Mm-hmm. And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. Like, he's a really good example of it because he's, he knows what he has. Maybe the blog itself, like how much was that a factor? Jared: I was gonna be my next follow up question. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Uh, before going full-time on, on Epic gardening. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. So if I can get him to make it with us, then I will do that. Yeah. They're from Australia. Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. Um, you can check that out as well. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. @jayclouse attention -> confirmation of directed action = trust This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Right. Log in or sign up for Facebook to connect with friends, family and people you know. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? distrokid loudness normalization. Um, and then like three, four months in, he quit. And they finally said yes in 2019. Derek will cover the history of his family farm as well as what they grow including wheat, Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents Run with the, the physical. Didn't dunno why I didn't see that as a problem. Um, and yeah, I think you're right. Um, that's, I believe at least better than probably half the courses on how to grow microgreens out there that you pay for. It's less, um, it's less dense. any other ideas for people who are, who are perhaps not harnessing that model. Um, but really, I, I kinda went full-time on Epic gardening in 2016. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. And. Oh yeah. Well, certainly it, it can't, you, you know, it's me that's running this thing, right? No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. I guess a follow up. I think it's probably more in vogue these days to, to do stuff like that. So that's on Twitter at Kevin Ofpi two. Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. Are you looking to scale your niche site portfolio or build your first website? So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. So it kind of seems like a great, great way to go relative to accounting at least. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. So I was like, okay, I'm gonna make a run at this thing. Yeah. Mm-hmm. I thought I was going to, to farm in people's front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. Jared: I wanna ask you a couple questions towards the tail end here. Uh, and, and there you go. But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? How important has that been? Jared: How's it going? Really I an e-commerce play, um mm-hmm. That piece. When you buy something through one of the links on our site, we may earn an affiliate commission. Mm-hmm. Yeah, sure thing. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. And what are some of the big things you learned in adding product? How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. I gotta offer something a little bit different. How can apartment dwellers create lush vegetable gardens? CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . Our seed company's called Botanical Interests. And so I was like, you know what? Mm-hmm. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. So, so I think about like, what can't be faked. Jared: you're really good at, I'll say, I mean, I've heard you say it four or five times already. How would you choose your soil for projects like these? The music is mostly a collection of traditional praise songs with a rock style. And obviously that's gonna be different for every person and every brand. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. That's not a company. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. And so I was like, well, what's the easiest podcast I could possibly make? Jared: Mm-hmm. . That's crazy. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? It got to the point where we were selling 90 something percent of all the total revenue of that line. So this was the hook, and this is why this campaign was so successful. Uh, again, thanks for for joining us. Go claim your free content today. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. So it'd be a huge move. I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. We're the largest gardening only account on Instagram. Kevin Espiritu has been teaching the world how to garden for more than 10 years. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). But he's expand. It means that, Actually your royalty cut applies to the advance in, in the negative balance. Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. And, uh, I can't wait to dive into the details. And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? So I had some demand authority, right. But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? But I realized that why are they paying you? They were some weird guys, at least to me. And yeah, it's a little more annoying to ship this thing, but it will work way better. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. Gardenings about finding what works for what youre given. Like you, no one has to keep going down the path. But you, you have definitely upped the game a lot. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Yeah, . Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening So this was the hook, and this is why this campaign was so successful. Not Facebook. So at least I had two versions of the same thing going that aren't dependent on one another. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Um, yeah. And so it was sort of a hack. Well, so, so. And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. , and actually I thought I was gonna be a farmer. Kevin got into gardening in early 2011 with his first hydroponics setup. In 1920 there was 1 Espiritu family living in California. I think a lot about that. So in two, three months I was at two, three grand a month. Jared: paradox there, . Yeah. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. Um, and it would sell out literally in two days. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. For me, it was pretty obvious, like switching networks. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. Kevin: Yeah. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. 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